The course delves into essential strategies for creating compelling brand identities that resonate deeply with both consumers and stakeholders. Participants will gain a solid grasp of fundamental branding principles and effective approaches for executing successful branding campaigns.

Through a blend of theoretical frameworks, illuminating case studies, interactive group discussions, and immersive hands-on exercises, the course is designed to provide a highly practical learning experience. Participants are also encouraged to bring real branding scenarios and challenges to the sessions, fostering a rich and dynamic learning environment.

https://pd.mediaacademy.sg/bsm/bm

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Target Audience

Marketing and Branding Professional, Product Manager, Entrepreneurs and Business Owner, Content Creator, Influencer, Digital/ Social Media Marketer, and Professional working in communication, public relations, and advertising industries

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Course Outline

• Understand Branding Fundamentals
• Analyse Stakeholder Influence in Branding
• Utilise Social Media and Influencers in Branding
• Develop Customer-Centric Branding Strategies
• Design and Execute Branding Campaigns
• Enhance Brand Identity and Reputation
• Comprehend Legal Aspects of Branding
• Plan Effective Public Relations Strategies

Course Fees

Full Fee: $1,575.05*

Subsidised Fees for Singapore Citizens, Permanent Residents and Long-Term Visit Pass Plus (LTVP+) Holders. T&C apply.
- Fee after SkillsFuture Funding (Baseline): S$472.52*
- Fee after SkillsFuture Mid-Career Enhanced Subsidy: S$183.52*
- Fee afer SkillsFuture Enhanced Training Support for SMEs: S$183.52*

*Fee includes GST

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Available Course Sessions

Please click here to stay updated on upcoming sessions.

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Trainer Profile

Singapore Media Academy Trainer

SMA trainers bring a wealth of experience as active practitioners of their craft; they are either Mediacorp employees or professionals in the media sector.

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